Founder & ceo

Nick Yeatman

With over 30 years’ experience in fast-paced industries, Nick has built a reputation for delivering growth, proving that businesses can thrive by adopting sustainable commercial practices. He has a passion for business development and has wide-ranging expertise in providing strategic direction and business growth year-on-year. Having a positive impact through business has been his most rewarding achievement to date and now his driver.

Technical Director

Ian Hucklesby

As a commercial lead, Ian has extensive experience developing relationships and new business with C-suites, and he is a key contributor during business planning and strategy development. His over 35-year career includes leading teams in digital marketing, martech, ecommerce , and commercial delivery for businesses such as BSkyB, HSBC, Thomas Cook, Next, Guardian Media Group, Dixons Retail, Legal and General, Daimler, GM, and Deloitte.

Partnerships Director

Ian Irving

Ian ‘Irv’ is a result’s driven marketer, creative strategist and business director. Over 25 years in the Live Event and Consumer Experience sector, helping brands to nail the challenges of influence, advocacy and engagement in a world where the consumer holds the cards and demands more from the brand experience, social and branded content. Having worked in film, music, advertising and branded content for many of the worlds biggest bands and brands, he is passionate marketer that believes that there has never been a more exciting time to be in the world of marketing, the channels are more diverse than ever and the environmental and ethical challenges more important than ever.

Operations Director

Jay Ramirez

Jay has a significant background in business management, sales and people management, having worked with brands like Tiffany & Co, Ted Baker, Harrods and the Selfridges Group. He has an aptitude for interpersonal relations and an ability to produce creative business solutions as he builds meaningful business relationships with clients.

Software Engineer

Joshua Watmuff

Joshua graduated from the University of Leeds with a 2:1 BSc (hons) degree in Computer Science. During his time at University, he engaged in an innovation project looking at the reduction of fast fashion waste. His team presented their ideas about the use of industry 4.0 and app concept during London Fashion Week. He has a background in programming, IT, cyber security, with a strong passion for STEM and sustainability.  With his strong knowledge of cyber security, microservices, Kubernetes, design patterns, gRPC and modern cloud technologies make him a strong asset to the trovr technical team.


Nicolas Petrovic

After having worked in Taiwan for Compagnie Générale des Eaux (CGE) and held various managerial positions for SNCF, Nicolas Petrovic joined Eurostar in 2003 as Director of Customer Services. He was also appointed Managing Director of Eurostar International Ltd. in London in 2010. Nicolas graduated from the Paris Business School (ESCP) and holds an MBA from the European Institute of Business Administration (INSEAD). On March 1, 2018, he was appointed Chairman of the Siemens France Group, then Chairman of Siemens France – Belgium on April 1, 2019.


Jean-Paul Preston

John-Paul is a seasoned private equity practitioner, having negotiated over 100 deals as Investment Manager and General Counsel at LDC, the UK’s leading mid-market private equity fund. John-Paul was also responsible for LDC’s corporate social venture, and its collaboration with Big Issue Invest which led to publication of the UK’s first “Social Impact Report” on Private Equity. Prior to LDC, John-Paul worked as Legal Counsel for Coutts & Co, having joined Coutts following a secondment from magic circle law firm: Freshfields Bruckhaus Deringer. John-Paul is co-founder of the Village Nursery Group, which owns children’s nurseries in Marylebone and Hyde Park, sits on the advisory board of E2Exchange, and provides advice and mentorship to a number of commercial and not-for-profit enterprises. John-Paul is currently COO at Gresham House.


Charmaine Hogan

Charmaine has a wealth of experience and knowledge in international regulatory and public affairs, particularly in EU affairs. Over the last 20 years, Charmaine has worked extensively across both the political and business spectrum. She deals and engages with diverse stakeholders across markets on key issues, mainly in the digital environment and upcoming legislation and policy. Charmaine’s extensive experience on EU policy and legislation, having worked within the ambit of the EU Institutions, will help to advise and support Greentech’s ambition to drive sustainable approaches. Charmaine holds a Master of Arts degree in EU Law from King’s College London and a Master of Arts degree in International Relations from the University of Malta. She spent many years of her career based in Brussels, Belgium. Currently residing in the UK, when not navigating regulatory landscapes, Charmaine can be found cycling or running in the countryside.